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What you see here is only a fraction of the work I did in Australia, Fiji, Samoa, Papua New Guinea and the Cook Islands. During my tenure in the South Pacific I have written and/or directed hundreds of advertising campaigns for clients such as Coca-Cola, Greenpeace, Sagem, and Nestlé to name but a few. Below is an outline of the thought process involved behind each job...
What you see here is only a fraction of the work I did in Australia, Fiji, Samoa, Papua New Guinea and the Cook Islands. During my tenure in the South Pacific I have written and/or directed hundreds of advertising campaigns for clients such as Coca-Cola, Greenpeace, Sagem, and Nestlé to name but a few. Below is an outline of the thought process involved behind each job...
Vanguard Homes
When you work with clients with limited budgets and resources, one has to be highly flexible and creative in order to deliver a quality job. In this instance I was tasked with creating a broadcast quality commercial with only one photo and logo available. Challenge accepted.
This is the result.
This is the result.
Rooster Chicken
I was approached to help launch the Rooster Chicken Frozen poultry Brand in Fiji. Crest Chicken owned by Goodman Fielder, already had 95% market share. To go head-to-head was not an option. So I changed the playing field
Rooster Chicken stormed the market and secured 50% market share within 6 months, the catchy tune became a local favourite and even today children in Fiji can sing the jingle word for word. BTW. That is my "Yeehaw!" at beginning.
Rooster Chicken stormed the market and secured 50% market share within 6 months, the catchy tune became a local favourite and even today children in Fiji can sing the jingle word for word. BTW. That is my "Yeehaw!" at beginning.
Gladstone No.1 Car Superstore
This client had too many cars and didn't know how to get the message across in a 30s window. I was briefed in the hallway and had a concept ready to be pitched to the client within 30mins. The client loved the concept and we had a produced television commercial on air within the week. This is the result.
EARTH HOUR FIJI
I was approached by WWF South Pacific and asked if I could come up with a commercial to support a new initiative called Earth Hour. A very interesting challenge considering that electricity supply in Fiji is often sporadic and having power off for only a single hour once a year is actually considered a luxury.
I came up with this concept as I was receiving the brief. Ten minutes later, I had script written, which immediately got approved and we started recording the next day. The entire project from start to finish was completed within 48 hours.
Fiji may not have the most reputable history when it comes to electricity supply, but there was one single difference that Fiji had over every other country so we leveraged it to create public ownership and gather support.
I came up with this concept as I was receiving the brief. Ten minutes later, I had script written, which immediately got approved and we started recording the next day. The entire project from start to finish was completed within 48 hours.
Fiji may not have the most reputable history when it comes to electricity supply, but there was one single difference that Fiji had over every other country so we leveraged it to create public ownership and gather support.
Suzuki Vitara
This was a quick job that needed to adjust a fashion based metro city commercial and adapt for a regional market. The feeling was that the existing "Car Couture" fashion campaign didn't really suit the Far North Queensland audience so a different strategy was needed. One that would maintain the "fashion" concept, but still appeal to a fashion conscious audience. Hence "The Perfect Accessory" concept was created.
PEANUT RUFF
Nestlé Fiji contacted me to produce a memorable TVC to help produce their peanut ruffs range of snack foods - this is the result.
Save The Children
The objective of this brief was create an advertisement focussed on raising the awareness of the plight, and the rights of the child. This concept only went as far as the pitch stage - But I still believe in the power, and most of all, the importance of the message and so I have included here so at least one day it may get to see the light it deserves.