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HOW I WORK
No matter what medium I am working in, I approach every job the same way - by finding what makes the subject special, how a demographic thinks and how I want the audience to "feel" and perceive the product and working backwards to find out what's missing.
By having a better understanding of what motivates and inspires a specific demographic I have a better chance of creating a communication strategy or idea that connects and influences change with the right group of people.
And by "idea" I mean strategically creating a new concept designed specifically to leverage the unique aspects of a particular advertising platform, coupled with a thought provoking message to purposely appeal emotively with a target audience - thus improving the chances of achieving a pre-determined objective.
By using this approach I ensure that my clients always get maximum value from each dollar spent.
HOW I WORK
No matter what medium I am working in, I approach every job the same way - by finding what makes the subject special, how a demographic thinks and how I want the audience to "feel" and perceive the product and working backwards to find out what's missing.
By having a better understanding of what motivates and inspires a specific demographic I have a better chance of creating a communication strategy or idea that connects and influences change with the right group of people.
And by "idea" I mean strategically creating a new concept designed specifically to leverage the unique aspects of a particular advertising platform, coupled with a thought provoking message to purposely appeal emotively with a target audience - thus improving the chances of achieving a pre-determined objective.
By using this approach I ensure that my clients always get maximum value from each dollar spent.