ANYTIME FITNESS

A teaser campaign designed to stimulate public curiosity and conversation during quiet times. This is a six week campaign targeted to play continuously for two weeks each. The opening line of each commercial, as well as the lack of hard sell, AND the almost non-existent presence of the brand name and phone number would ensure that these commercials would stand out.

IT'S OVER
A woman informs her first crush that she no longer wants to be together anymore.

SERIOUSLY. IT'S OVER
A woman reinforces her decision and assures her Ex she won't be coming back. Ever.

I'M SEEING SOMEONE ELSE
Woman has moved on. There's someone else in her life and she is happy.

Kuoch Chemist

After advertising on both Radio and Television for over two years this client had yet to see any considerable growth. As soon as this job came across my desk I realized that two immediate issues were apparent. First, no point of difference had been established in the minds of the audience. If anything, their commercials were generic in nature and did not stand out in any way. And secondly, both the television and radio advertising were not only produced by two different organisations with two different objectives and other than sharing the same name, their brand messages were completely isolated from each other. Thus breaking the No.1 rule of brand advertising  - consistency.

After talking with the client, I discovered that their long term goal was to "Make Kuoch Chemist the No.1 Chemist for young families on the Central Coast". So that''s exactly what we set out to do.