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Here are just some of the numerous commercials I wrote and help produced while working at Southern Cross Austereo, Gosford. Although I am now working in Darwin, during my two years at SCA I worked alongside two extremely talented copywriters and produced an average of over 700 commercials for six Australian radio stations each month. Chances are, if you have lived or passed through the Central Coast, Orange, or Port Macquarie in the last few years - you would have heard my work.
Garden of O - ( Finalist - Winner - To be announced ACRA 2014- Best Commercial - Provincial )
Intially sceptical about advertising on Radio the 15 second launch commercial had over 400 people turn up. As a result this client decided to make Radio their main advertising medium. Using strategic and targeted creative the Business grew exponentially, and within a year became the number one supplier of adult entertainment in the area.
Wamberal Florists ( Winner - ACRA 2013 - Best Commercial - Provincial )
A well received commercial that had the whole Central Coast talking for weeks, increased profits and made a local celebrity out of the client - people went out of their way to pop in and say how much they loved the ad... This ad also went on to become a Siren finalist.
Climate King ( Winner - ACRA 2013 - Best Commercial. Country)
This approach was based on the theory that the first company to tie a specific Christmas song with their product would "own" the idea for every Christmas.
Elevation Coaching ( Finalist - ACRA 2013 Best Commercial. Country)
An anti-bullying commercial designed to target both the victim and the antagonist. The commercial made a definitive impact in the market and resulted in a record amount of enquiries for the client
A commercial designed to cut through the clutter and remind people of all ages what a birthday party at Laser Blast is really about.
The challenge was to produce the annual update for an existing, well respected, award winning branding commercial dealing with a highly sensitive and emotional issue...
A series of radio commercials produced to target the gourmet pizza lover - the brief was to educate the listener about the variety of gourmet pizzas available and encourage listeners to call the free phone number & order the gourmet pizza they desired.
Hearing Aid Services
An ad designed to maximize use of the medium and remind people to get their hearing as well as their hearing aids checked regularly.
Galaxy Laser Tag
I completely read the brief wrong on this one - but in the process came up with one of the coolest ads I have ever written. And with the help of Anna Cook, the producer, helped create an ad that never fails to re-awaken the 8 year old dreamer in me every single time. Enjoy.
The Shoe Doctor
The Shoe Doctor - a client has a spiritual connection with his work.
Garden Of O
This was one of the first radio commercials that advertised an adult shop on commercial radio and I had to be careful due to the sensitivity of public perception. This initial commercial was so successful during the launch that I was asked to create ongoing commercials to target different times of the year. To date, the business has recorded a HUGE surge in sales and has quickly secured itself as the go to business for adult equipment in Port Macquarie.
Entrance League Club
A commercial reminding people of what the secret behind the success of Rugby League on the Central Coast.